Spring Mill is a senior living community
that is attached to what was once an elementary school. The overall campaign revolved around “lessons” to tie in the school house connection.

The community offers Independent and Assisted Living, but the biggest challenge the client faced was maintaining a healthy occupancy in their Cedar Grove memory
support neighborhood.

One of the most sensitive topics of aging, memory support requires a different approach. A thoughtful and inspiring print campaign came together that focused on Spring Mill’s unique offerings in memory
care, while maintaining the dignity necessary when handling the subject of memory loss through Alzheimer’s or dementia.